A bit about me… I love understanding human behaviors and simplifying complex things.

With over a decade of human-centered design experience, I bring a medley of research and design tools to create meaningful solutions with teams. In my most recent role, I was a Design Strategist at Duke Energy’s innovation hub where I lead human-centered design across a portfolio of internal-facing digital products. Before that, I’ve worked in healthcare, finance, the energy sector, in corporate environments, and the start-up world. I am passionate about pulling apart a problem to really dive into the “why” behind people’s behaviors, defining their needs, and making sure we're building the right thing for people as well as businesses.

On my free time, I enjoy traveling, biking, and spending time outdoors.

I also run a pottery business on the side. Check out my work at abelhaceramics.com